CRUISE TOURISM STRATEGIC PLAN FOR THE CANARY ISLANDS

CLIENT: PROMOTUR TURISMO DE CANARIAS

COST: TBD

Bermello Ajamil & Partners was retained by Promotur Turismo de Canarias to develop a cruise business strategy (an overall short- and long-term cruise marketing destination plan). Our approach was hands-on, with significant aspects of this effort spent on working closely with Promotur to define and improve their relationship with Puertos de Estado, Puertos de Canarias, regional government and all relevant local stakeholders, as well as to align purposes in order to create a common strategy to develop the cruise business. The cruise tourism destination development strategy was developed for the Canary Islands and delivered in December 2014. Phase 2 implementation is underway based upon the strategies outlined within the Phase 1 plan.

Description:

  • Cruise market assessment
  • Tourism infrastructure assessment
  • Identification of challenges and opportunities for cruise on all 7 islands
  • Local stakeholder meetings and workshop coordination
  • Development of a promotional and marketing platform for B2B and B2C
  • Cruise education support and follow-up on activities

“B&A Europe’s excellent reputation as destination developing and consulting company has been a key factor to establish an enduring commitment of each and every stakeholder involved.”

Maria Mendez / Manager Promotur Turismo de Canarias

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Premier International Consultant Group Servicing the Cruise Tourism & Maritime Sectors Specialized in Architecture, Engineering, Planning and Destination Development

 Call us: 0045 22 21 01 31          Send us an email: ldecarvalho@bermelloajamil.com

Dublin Port Company

Port of San Francisco

Bayonne Cape Liberty

Mauritius

Tampa Bay

Cape Verde

Ocean Cay

Tarragona Cruise Port

Port of Køge

Port of Skagen

Balearic Islands

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Premier International Consultant Group Servicing the Cruise Tourism & Maritime Sectors Specialized in Architecture, Engineering, Planning and Destination Development

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 Call us: 0045 22 21 01 31          Send us an email: ldecarvalho@bermelloajamil.com

PROJECTS

CONTACT US

NEWS

TESTIMONIALS

SERVICES

Premier International Consultant Group Servicing the Cruise Tourism & Maritime Sectors Specialized in Architecture, Engineering, Planning and Destination Development

 Call us: 0045 22 21 01 31          Send us an email: ldecarvalho@bermelloajamil.com

PROJECTS

CONTACT US

NEWS

TESTIMONIALS

SERVICES

Premier International Consultant Group Servicing the Cruise Tourism & Maritime Sectors Specialized in Architecture, Engineering, Planning and Destination Development

 Call us: 0045 22 21 01 31          ldecarvalho@bermelloajamil.com

Premier International Consultant Group Servicing the Cruise Tourism & Maritime Sectors Specialized in Architecture, Engineering, Planning and Destination Development

PROJECTS - Menu

Also...

Bayonne Cape Liberty

Dublin Port Company

Port of San Francisco

Mauritius

Tampa Bay

Cape Verde

Ocean Cay

Tarragona Cruise Port

Port of Køge

Port of Skagen

Balearic Islands